Bistro 27 Easter Dinner Specials

April 16

Bistro 27

Easter Dinner Specials

plus full Dinner Menu – starts at 11 am

Menus: Bistro27Catskill.com

518-943-7199 for reservations & info

Palm Sunday Bistro 27 Brunch Specials

April 9

Palm Sunday Bistro 27 Brunch Specials

Menus: Bistro27Catskill.com

518-943-7199 for reservations & info

 

Masters Golf Kickoff Auction

April 5 at 6 PM

Masters Golf Kickoff Auction

Coordinated by Brian Lowe

Enjoy free hors d’oeuvres at Bar

Brian Lowe, NENY PGA Hall of Fame Golf Professional, Returns to Catskill Golf Club

 

http://capitalareagolf.com/featured/lowe-leaves-windham-returns-catskill

 

 

Closing date for the 2016 Season

Please take advantage of our discounted Fall Season prices

 we will be  closing on November 15, 2016.

The Catskill Golf Pro Shop would like to

Thank You for your patronage

and wish you a very happy Holiday Season.

“The Last Chance Fall Scramble”

scramble

Change in Pro Shop Hours

Staring November 1, 2016 the Pro Shop will be opening at 9am and closing at 5pm.

Iron Horse Cigar Depot Tournament

The Iron Horse Cigar Depot will be holding a tournament today and the course will be closed for regular play until 3pm. Tee times are available online or feel free to call the Pro-Shop at 518-943-0320.

Tiger Woods fell out of the limelight, so did Nike’s golf business.

Why Nike Is Ditching the Golf Equipment Business
As Tiger Woods fell out of the limelight, so did Nike’s golf business.
Jeremy Bowman
(TMFHobo)
Aug 11, 2016 at 11:21AM

Vapor Fly Pro Mrsir

Get ’em while you can. Image source: Nike.

Nike Inc (NYSE:NKE) surprised the sports world last week by saying it would no longer make golf equipment. Twenty years after the world’s largest sports apparel company dove headfirst into golf with Tiger Woods, the company said it would stop producing clubs, balls, and bags, adding in a brief press release that it would instead be “accelerating innovation in golf footwear and apparel.” The news seemed unusual considering Nike’s stable of golf stars including Rory McIlroy and Michelle Wie, in addition to Woods, but Nike’s recent performance helps explain why.
Nike’s losing its grip on the game

Golf was the Swoosh’s worst-performing category in its last fiscal year, as sales fell 8% to $706 million, which followed a 2% decline the year before. Golf was also the only segment to lose sales on a constant currency basis last year, and has become Nike’s smallest revenue contributor.

The company does not separate golf apparel and footwear sales from equipment, so it’s unclear how much revenue the company will forego without clubs and balls, but overall equipment sales have also been waning recently. Like golf, they fell 8% last year and 2% the year before.

Nike built its golf business through the late 1990s and 2000s on the back of Woods’ stardom, but his career unraveled following a marital infidelity scandal in 2009, leading Nike’s golf business to plateau and then decline. The company signed Rory McIlroy in 2012 in a $200 million deal, but he hasn’t won a major since 2014 and his star has been eclipsed by Under Armour’s (NYSE:UA) Jordan Spieth, among others.
Nike isn’t alone here

Golf participation has been on a slow and steady decline for two decades. Participation among millennials has been particularly weak, as many have flocked to cities where golf courses are less accessible; they also complain that golf takes too much time and costs too much money.

Nike’s biggest rival, Adidas (NASDAQOTH:ADDYY), said earlier this year that it would sell its golf brand, TaylorMade, which also includes the Adams and Ashworth brands. Adidas CEO Herbert Hainer’s statement on the subject was remarkably similar to Nike’s: “TaylorMade is a very viable business. However, we decided that now is the time to focus even more on our core strength in the athletic footwear and apparel market.”

Under Armour’s golf footwear and apparel have gotten a boost from Jordan Spieth, but that company has said it has no interest in producing golf equipment at this time.
The reality is it’s not a great business

Callaway Golf (NYSE:ELY), the only pure-play golf company on the market, has finally recovered to profitability after several years of losses following the recession. As an expensive leisure activity, golf is one of the first expenses people cut back on in a down economy, and that and declining participation rates have made the post-recession recovery especially difficult.

In addition, brand-centric companies like Nike and its rivals value professional athletes for their ability to sell merchandise. That’s why logos adorn golfers’ shoes, shirts, and hats, but equipment doesn’t work that way. No TV viewer can see what clubs or balls a pro golfer’s using, and even if Nike does make great equipment, it’s much harder to make that sale to the consumer.

Nike has shown in the past that it’s been unafraid to leave faltering businesses. It shuttered its FuelBand division in 2014, and sold Umbro and Cole Haan in 2012. At $706 million, golf makes up barely 2% of total revenue.

Rory McIlroy may be sad his sponsor has moved on, but Nike will prosper with or without his favorite clubs.

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